Once your business has a solid online foundation, your home performance, HVAC, or solar company is in the perfect position to begin active lead generation. But running advertising campaigns online requires not only a financial commitment but a good understanding of how to most effectively reach potential customers and then how to convert them from clicks into leads.

Peter Troast, CEO and founder of the better building industry-exclusive marketing company Energy Circle, will continue his two-part webinar series on the best practices for contractor marketing by diving into the world of online advertising.

Different types of ad campaigns to be covered include:

• Pay-per-click advertising
• Remarketing ads
• Google Ads
• Paid search and display ads
• Local Services Ads (LSAs)
• Facebook advertising
• Video advertising

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You can also check out our Site (https://mailchi.mp/emeraldcities/econtractornw) for more information or email mguevara@emeraldcities.org.