Forthcoming Inflation Reduction Act rebate programs are heavily weighted towards moderate-income households, a group that often falls through the cracks for many home performance and HVAC contractors. Effectively marketing to moderate-income households, like all demographics, requires a comprehensive understanding of their motivations and how to best reach them.

Peter Troast, CEO and founder of the better building industry-exclusive marketing company Energy Circle, will host a webinar outlining best practices for moderate-income homeowner marketing, including:

• An overview of the IRA incentives that most favor moderate-income households
• Unique aspects of the moderate-income audience
• Finding the right messaging for this demographic
• How to run online ads specifically targeting moderate income households

Register Here  Download Flyer

You can also check out our Site (https://mailchi.mp/emeraldcities/econtractornw) for more information or email mguevara@emeraldcities.org.