Since it passed in 2021, the Inflation Reduction has loomed over the horizon of the HVAC, home performance, and solar industries, both because of new incentives that are already available and forthcoming rebate programs.

IRA incentives offer a fantastic opportunity to contractors looking to close more jobs and grow their business, but the companies who will capitalize most will be the ones who best understand how to market them.

Peter Troast, CEO and founder of the better building industry-exclusive marketing company Energy Circle, will host a webinar featuring a high level overview of available IRA incentives in these industries and actionable takeaways on how to best market them in your service area. Topics to be discussed include:

• The marketing differences between tax credits and rebates
• Essential incentive information to have on your website (and where it should be)
• Capitalizing on online search interest in incentives
• Running the right ads to spread awareness about incentives
• Educating customers about incentive stacking (tax credits + incentives, IRA incentives + local rebate programs)

Register Here  Download Flyer

You can also check out our Site (https://mailchi.mp/emeraldcities/econtractornw) for more information or email mguevara@emeraldcities.org.