In today’s market, brands play a crucial role in distinguishing the goods and services of a small business. Those unique names, logos, and/or designs, also known as trademarks, enable customers to quickly recognize and patronize a small business’s products.  Through trademark protection, small businesses can protect their reputation and prevent others from selling counterfeit goods and services. This is why it’s never too early or late to think about trademark protection for your products and services! 

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