The City of Mountlake Terrace Seeks Professional Services for Brand Development

RFP begins Phase 1 of a Multi-Year City-Wide Branding Project, with Emphasis on Placemaking, Wayfinding, and Economic Development Strategy

The City of Mountlake Terrace is announcing a Request for Proposals (RFP) for professional consultant support to help develop a City-wide brand identity, create the strategy for placemaking/wayfinding implementation, and apply the brand identity to an economic development marketing strategy.

The selected consultant will provide expertise to the City in developing a comprehensive and implementable brand identity that reflects Mountlake Terrace’s unique strengths, community assets, and future vision. This strategy will be utilized across a wide range of communications platforms, both digital and traditional.

This City-wide branding initiative will focus on elevating Mountlake Terrace’s identity, particularly in high-visibility areas such as the Town Center/Main Street, the vicinity of the light rail station, and major corridors like 220th Street SW. The initiative will also lay the foundation for neighborhood branding in areas such as Melody Hill, Gateway, Cascade View, Lake Ballinger, and Cedar Terrace.

The four goals of the new brand identity are:

- To embrace a unified City identity while celebrating neighborhood uniqueness.

- To enhance signage coherence, for gateways, wayfinding, City buildings, and parks.

- To extend seamlessly across media, platforms, and civic functions.

- To support storytelling and positioning for residents, visitors, and economic partners alike.

A strong, cohesive, and aspirational brand will help Mountlake Terrace amplify its message, communicate its values, and position itself as a vibrant, inclusive, and investment-ready community within the region.

Link to RFP: https://bit.ly/3HkIyVs

Publication Date/Time: 6/4/2025 @ 8:00 AM | Closing Date/Time: 7/3/2025 @ 4:00 PM

Contact Person:

Name: Sienna Spencer-Markles

Title: Communications and Community Engagement Manager

Address: City of Mountlake Terrace (23204 58th Avenue West, Mountlake Terrace, WA 98043)

Telephone: (425) 744-6271 | E-mail: SSpencer@mltwa.gov