Below are select highlights. Visit http://www.ridewta.com/business/doing-business/procurement for more details.

2. D Scope of Work
WTA is seeking a marketing services firm with demonstrated expertise in the
following:

• Effective, strategic marketing plans
• Graphic design and copy writing
• Branding
• Social media engagement including promotional marketing and advertising for digital, broadcast and print media
• Educational videos and photo shoots
• Effective signage, and other visual displays
• Effective educational and promotional brochures
• Activities to reach specific populations, for example youth, seniors, people with disabilities, rural populations, people with limited English proficiency, etc.
• Measuring the effectiveness of promotional activities
• Budget oversight and shared responsibility for cost control

The marketing services firm will act as an extension of the marketing team, for both
WTA and Smart Trips. This would include:

• Taking a prominent role in creating marketing plans
• Creating materials and activities to promote campaigns and projects

At this time, WTA is not seeking assistance in the following areas:

• Rider information materials, such as maps and schedules
• Website design
• Media and public relations

The Firm will recommend ideas and materials that reflect the best, most effective practices
available in the industry.

No minimum amount of work is guaranteed.

3. A Procurement Schedule
Activity Date – 2018
Procurement Request Released May 21
Question and Clarification Deadline June 4
Submissions Due June 15, no later than 12:00 PM PST
Finalist In Person Interviews* July 9
Notice of Intent to Award*** July 10
Estimated Award Date July 19
* WTA reserves the right to award a contract(s) without demonstrations or a Best and Final
Offer.
**Issuance of a Notice of Intent to Award is not a substitute for a contract and can be revoked.