In 2021, the Washington State Legislature directed the AGO to implement a statewide tipline program to receive and respond to tips from the public regarding risks or potential risks to the safety or well-being of youth. The Legislature defined risks to safety or well-being to include harm or threats of harm to self or others, sexual abuse, assault, rape, bullying or cyberbullying, substance use, and criminal acts. The Legislature required the AGO to convene a Tipline Advisory Committee during the development and implementation of the program.

The purpose and objective of this Request for Proposal (RFP) and any resulting Contract(s) is to receive the competitive bids to evaluate and, as appropriate, award a Contract or Contacts for the AGO to procure goods and/or services to meet the requirement to develop a multimedia campaign to communicate with the public about HearMeWA.

The AGO expects to enter into one or more contracts for the development, production and distribution of public service announcements and paid advertising for, including but not limited to, music streaming services, video/steaming, multimedia and social media. Contractor(s) would be responsible for developing branding, a media campaign, and website design for youth audiences and adult audiences from start to finish, including market research, strategy, messaging, production and placement of Public Service Announcements (PSAs) and ads in appropriate media statewide, including appropriate ads targeting non-English speaking and rural and indigenous communities.

Solicitation documents: Solicitation documents and bid instructions are available  in WEBS: https://pr-webs-vendor.des.wa.gov/ or on the AGO’s website: https://www.atg.wa.gov/contracts.