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Health Equity Enforcement – Public Service Announcement (PSA) Campaign

The Washington State Office of the Attorney General (“AGO”) is an independent constitutional office, and legal counsel to the State of Washington. Its mission is to provide excellent, independent, and ethical legal services to the State of Washington and protect the rights of its people. The AGO is comprised of more than 1600 attorneys and professional staff who work in 27 separate legal divisions located in twelve different cities across the State, and who provide legal services to more than 230 state agencies, boards and commissions.

The AGO is establishing a new Health Equity unit that will work at the intersection of multiple legal divisions in the AGO, including Civil Rights, Consumer Protection, and Complex Litigation, and respond to deceptive and discriminatory health care practices that disproportionately impact vulnerable communities and communities of color. The unit will focus on enforcement, outreach and education. 

The AGO is issuing this Request for Proposal (RFP) to solicit responses from service providers interested in and qualified to develop a multimedia public service announcement (PSA) campaign regarding the passing of Washington state’s charity care law (SHB 1616) taking effect July 1, 2022, which provides access to free and reduced hospital care for millions of Washingtonians. 

The goal of this RFP is to enter into one or more contracts with an Apparent Successful Bidder(s) to develop a multimedia public service announcement (PSA) campaign that will inform the public about Washington’s new charity care law and encourage Washingtonians who receive care at hospitals to ask about opportunities for financial assistance. The new law, which was written and proposed by the Attorney General’s Office, expands eligibility for financial assistance with hospital bills for Washington families (insured or uninsured) who make up to 400% of the federal poverty level, or approximately the Washington state median income. It also requires hospitals in the State of Washington to educate and inform patients about the availability of financial assistance.

Closing Date: 
Friday, July 8, 2022
Washington Office of the Attorney General
Point of Contact: